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Shane Beamer braced himself for the mayonnaise bath he both craved and dreaded. South Carolina had beaten North Carolina, 38-21, at the Duke’s Mayo Bowl, and he had promised he let the bowl sponsors pour him four and a half gallons of slightly diluted mayonnaise over his head if his Gamecocks had won.

So they did.

The post-game mayonnaise bath was arguably the most anticipated moment of the 2021 college football playoffs outside of the college football playoffs. It could have earned that accolade anyway, but it was certainly helped by a year of frustration without mayo. Last December, the Mayo Bowl Twitter account posted a photo of what appeared to be a cooler full of mayonnaise. But the winning coach – Paul Chryst of Wisconsin – was sprayed with Gatorade on the sidelines.

“As someone who monitors social media it was very controversial – which suited us well,” said Miller Yoho, director of communications and marketing for the Charlotte Sports Foundation, which hosts the Duke’s Mayo Bowl. “But we made the decision that we could never tease him like that again.”


The mayonnaise bath heard around the world: Shane Beamer, the Duke’s Mayo Bowl and a moment in the making

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