Posted: October 25, 2021 at 5:03 am MDT|Update: 6 hours ago
QINGDAO, China, 25 October 2021 / PRNewswire / – FIFA President Gianni Infantino announced on 20 october that Hisense, a global technology leader, will be the official sponsor of the 2022 FIFA World Cup Qatar. He said: “With Hisense’s premium products and cutting-edge technologies, we plan to jointly create an immersive and unforgettable football viewing experience for fans around the world. through technological innovation. “By successively sponsoring the Europe and World Cups, Hisense has established itself as the only Chinese company to sponsor world-class events for four consecutive years.
Major world sporting events have always provided an unprecedented opportunity for the demonstration and promotion of disruptive display and broadcast technologies. In april 2017, for the first time, Hisense and FIFA have formed a partnership, whereby FIFA appointed Hisense to broadcast live sporting events and develop advanced display products. The viewing experience was dramatically improved for football fans around the world with the rollout of Hisense World Cup official TV, a unit that had been personalized through the app of a number of advanced technologies, including Motion Estimation and Motion Compensation (MEMC), sport mode, facial recognition to identify football players and interactive image search based on artificial intelligence (AI). “FIFA and Hisense will join forces to create a more immersive viewing experience for fans around the world through technology and innovation,” said Mr. Infantino.
FIFA and Hisense previously worked together at the 2018 World Cup Russia. They will work even more closely at the 2022 World Cup in an effort that will involve more products and actors than ever before. of the event in Russia. “FIFA understands that Hisense has always attached great importance to energy conservation, environmental protection and sustainable recycling, an ongoing commitment that is fully reflected in its research and development, production, sales. and its product recycling as the two entities continue to deepen the collaboration, ”Infantino said. “The laser TV developed by Hisense reduces power consumption by more than 50% compared to traditional LCD TVs, a factor that will have a significant impact on consumers’ purchasing decisions.
“We are about a year away from hosting the 2022 Qatar World Cup, an event that should provide an unforgettable experience for both the host country and football fans around the world,” added Mr. Infantino. FIFA is committed to promoting the advancement of science and technology through the power of football in order to exert a positive influence on society. With the support of Hisense, the Qatar World Cup expects to create a visual feast that will be remembered as a truly iconic sporting event.
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