Raftery is excited to expand Loudoun United’s presence in the community | Sports


Doug Raftery is working to make Segra Field the perfect place to be in Loudoun County following his appointment as Commercial Director of Loudoun United FC.

Segra Field, a 5,000-seat complex in Leesburg, opened in 2019 to host Loudoun United FC. Founded in 2018 as a DC United reserve team, Loudoun United started participating in the USL Championship professional men’s football league in 2019.

“We are looking forward to becoming part of our community and creating an amazing atmosphere in our games,” said Raftery. “The opportunity to bring additional entertainment options to Segra Field for Loudoun County is exciting, and we look forward to making Segra Field the place to be.”

Raftery joins Loudoun United after spending more than a decade in the sport as a player, coach, broadcaster and executive. He made 32 appearances in four seasons playing football for Hood College and returned to Frederick College, Md., To serve as assistant football coach from 2014-2016.

After his three-year stint as a coach, Raftery worked for Reno Aces Baseball Club and Reno 1868 FC in Nevada. He most recently served as COO for Reno Aces and Greater Nevada Field.

“We are committed to continuing the establishment of Loudoun United FC in the Northern Virginia region and deepening our impact within the community,” said Danita Johnson, President of Business Operations for DC United. “We are confident that the arrival of Doug as the new Commercial Director of our USL subsidiary will help us achieve this goal.

In addition to Loudoun United’s games, Segra Field was home to Major League Rugby’s Old Glory DC and hosted a handful of Washington Spirit’s games in the National Women’s Soccer League in 2021.

The annual Battle of the Burn high school football game between Ashburn Stone Bridge and Broad Run was first played at Segra Field on October 2, drawing over 5,000 spectators.

Raftery will aim to bring more public and private events to Segra Field in 2022 and beyond.

“There are a lot of different moving parts,” Raftery said. “I’m excited to get them all off the ground in what is an opportunity to turn this thing into something really cool.”

Emphasis is also placed on improving Loudoun United’s relationships within the community. Raftery said it starts with full-time staff members (Loudoun United plans to have dedicated staff for the first time in 2022) and spills over to the players.

The club are looking forward to hosting open training sessions and free community football clinics run by Loudoun United players.

“We have to make sure we’re linked,” Raftery said. “It’s the thing with sports. I had a favorite player when I was a kid and when I met him he was my favorite player for life.”

Loudoun United, who concludes the 2021 season on October 30 at home against the New York Red Bulls II, also plans to improve the atmosphere of the game at Segra Field in 2022.

Raftery has already opened up a dialogue with the Loudoun Stampede fan group and said the club will consider adding themed nights to the 2022 home schedule.

“The best thing about football is that it is inclusive for everyone,” said Raftery. “I hope the community takes a chance as we make it something that they’ve probably never seen at Segra Field. It will be a new experience in 2022. There’s no question about it.”

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